FORA
THERAPY
Improving on their existing website infrastructure to help manage expectations and mitigate disappointments in unsuccessful applications.
TEAM SIZE
10
PROJECT TIMELINE
30 Days
DELIVERABLES
Research and ideation process and high-fidelity wireframes.
TOOLS
Figma, Miro
PROJECT OVERVIEW
Fora Therapy offers mobile allied health services through Allied Health Professionals (AHP) in the vicinity, providing convenient in-home care. Additionally, they provide an online marketplace designed to help individuals with disabilities connect with Allied Health Assistants (AHA).
Building on their existing website infrastructure, Fora Therapy aims to retain patients who were not matched with an AHP during their initial application.
04
INTERVIEW
Delving deeper into specific anecdotal challenges, the interviews target particular issues users faced, providing a clearer understanding of what the platform is lacking.
This qualitative approach helps to uncover nuanced insights and personal stories that quantitative methods might miss, ultimately guiding our improvements to better meet user needs.
01
ESTABLISH OBJECTIVE
To understand the challenges faced by individuals with disabilities when seeking an AHA or AHP, our objective is to identify the specific pain points and barriers in their search and connection process. This will help us to better tailor our platform to meet their needs.
03
SURVEY
Our survey aims to gather detailed insights from individuals with disabilities regarding their experiences and challenges when seeking an AHA or AHP.
By collecting feedback on their needs, preferences, and pain points, we strive to refine the platform and enhance user satisfaction.
02
INTERNAL USER TEST
By attempting an application through the website, we aimed to experience potential challenges faced by typical users and identify areas we believe are falling short.
RESEARCH
SYNTHESIS
RECURRING THEMES
TRANSPARENCY
COMMUNICATION
POST-REJECTION SUPPORT
WHY DID
I GET
REJECTED
DON'T
LEAVE ME
HANGING
UNDERSTANDING OF APPROXIMATE WAIT TIME
WILL THERE
BE MORE AHP CHOICES
WANT
CONSTANT UPDATES
HATE HAVING TO CONSTANTLY CHECK WEBSITE
REJECTED AFTER A LONG APPLICATION PROCESS
TOO
MUCH
UNCERTAINTY
WOULD
APPRECIATE
REFERRALS
NEVER HEAR BACK FROM SUPPORT TEAM
NO SUPPORT
WHEN
REJECTED
DESPERATELY NEEDS
AN AHP
IDEATION
04
USER TESTING
Validates design decisions by assessing user interaction throughout the application process, focusing on ease of navigation, clarity of information, and user reactions to outcomes.
03
WIREFRAME
Ensuring a user-friendly design that instills confidence and clarity at every stage. The wireframes were crafted to keep the process straightforward and concise.
02
CONCEPTUALIZATION
Focusing on keeping the application process streamlined while managing transparency through communication. Key components include,
-
Pre-easy form
-
Map view/AHP selection
-
Final form (if successful)
01
USER FLOW
The primary goal of the newly developed feature is to simplify and improve the user flow for users.
By optimizing each step of the process, we aim to reduce friction while maintaining transparency, ensuring users can navigate the platform with ease and confidence whilst managing their expectations.
IMPLEMENTATION
01
PRE-EASY FORM
The initial application process focuses solely on key information to prevent applicants from investing significant time only to face rejection.
02
AHP SELECTION
After completing the 'Pre-easy' form, users proceed to select an AHP based on their responses.
At this stage, they will find out whether a suitable AHP is available or if they need to join the waitlist.
03
FINAL FORM
Users will be prompted with the Final Form only after an AHP's availability is confirmed. This form collects any remaining required information.
The entire process is designed to streamline the application and manage expectations.
04
POST-APPLICATION COMMUNICATION
It is important to maintain transparency after the application process, regardless of the outcome. By keeping users updated with the latest information and status of their application through open communication channels, we ensure they remain well-informed
